Chief Minister Naveen patnaik on Thursday launched 'She Means Business' programme of Facebook for women entrepreneurs in Odisha. Under the scheme 25, 000 women entrepreneurs and self-help group (SHG) members will be given training on digital marketing skills within next one year.
"Odisha government's partnership with Facebook aimed to reduce the digital divide and empower nearly 25,000 women entrepreneurs and SHGs. It is the job of government to empower people to aspire high with the faith that their aspirations will be turned into reality," said Naveen congratulating the MSME (micro, small and medium enterprises) department, the directorate of Mission Shaktiand Facebook for this joint initiative Twenty-nine year old Neelam's has been running a Biryani stall at Sum Hospital Square in the city. Every day she prepares 200 plates of biryani and her stock finishes within a couple of hours. Now she is planning to launch her food truck Me-Ma's. "Cooking is my passion. I cook when I am happy, when I am sad, stressed or angry or anxious or excited. So I started this business and could earn my break-even in two months. Now nine persons are working under me. This training on digital marketing skills will surely help a lot to spreading my customer base and business," said Neelam.
Like Neelam around 1100 women entrepreneurs and SHG members from across Odisha attended the training session where they learnt basic nuances of digital marketing like how to start your business in Facebook, how to make it real-time business, quick response to queries and timely delivery, quality assurance and so on.